High school graduation tshirts are poised for takeoff in the coming weeks, with spring’s arrival looming large on the horizon next month.
While there’s no shortage of graduation tshirts and apparel already in the marketplace, there’s one aspect to our overall design strategy in this niche that is woefully missing in most cases: awareness of commonplace high school colors.
Those who go the extra mile in POD to consider common color combinations are likely going to see their portfolios graduate with honors (and bigger sales) this spring.
A brisk perusal of graduation tees on Amazon reveals many dark tees featuring light colored text. What’s largely absent is a robust mix of graduation tees and other products that are based on the most familiar school color combinations found across the United States (we’re talking about combos relevant to millions of people).
Research shows that the most popular color pairings for high schools in the U.S. include:
- White and red
- White and orange
- White and green
- White and blue
- White and purple
- Black and red
- Black and orange
- Black and yellow
- Silver and blue
- Silver and green
- Silver and red
- Yellow and purple
- Yellow and blue
- Yellow and green
- Brown and orange
- Orange and blue
- Red and blue
- Red and yellow
When you make graduation tees this year or relist those you made last year, keep in mind that this is one niche where color combos matter more than usual. It’s a straightforward and easy way to take advantage of one of the biggest missed opportunities in the graduation niche.
