Prepping has become a huge tshirt niche. And there’s no stopping the momentum.

Preppers — or “survivalists” — love tshirts, hoodies, hats and all sorts of products that focus on themes or quotes about:Camping and building impromptu shelters

  • Wilderness survival
  • Amassing survival supplies
  • Finding and purifying water
  • Setting up camp
  • Hunting, fishing and foraging
  • Cooking outdoors
  • Making fires
  • Navigating maps and reading a compass
  • Field medicine
  • Tying knots
  • Resisting wild animals and preventing attacks

Luckily for you, most people in the market for prepper designs aren’t the hardcore survivalists that are the subjects of TV shows.

Many self-described preppers are people who do little more than keep or carry guns, stockpile canned goods and toilet paper in their basement, maintain extra supplies of medication and essentials in the bathroom cupboard, buy a generator, or teach their kids old survival tips from their childhood days in the Boy Scouts / Girl Scouts.

Although survivalists often hold themselves to a high standard when it comes to preparing, the bar is actually set pretty low for what it takes to think you’re a prepper. So while you might assume that hardcore preppers aren’t the type to shop on Amazon or Etsy, those aren’t your target buyers anyway. Amateur preppers – the most common variety of preppers — are who you want to concentrate on. And they’re the ones who love displaying passion for prepping on their apparel.