Love it or hate it, the political season is upon us.
Although the apparel market always shines bright during a major election year, Merch By Amazon won’t steal the entire POD show during the 2020 election cycle. KDP may very well give MBA a run for its money.
One targeted audience on my radar is comprised of candidates and campaign staffers.
You see, there are more than 500,000 elected officials in the US.
Yes, you read that correctly.
Across the U.S. today, from small town leaders to statewide leaders, there is north of a half-million individuals currently serving in office. And every two to four years, there are elections to determine the occupants of those offices.
Local elections were one of my first big niches on Merch By Amazon. In 2016, the political niche was one of my most profitable niches of the year. I have no doubt that 2020 will be even bigger, but not just for MBA. KDP stands to benefit too. This is why KDPers would be wise to focus on candidates and campaign staffers with notebooks and other blank lined resources for note taking and record keeping.
Let’s start with an idea that I truly don’t think any KDPer has put into action on the platform yet: a yard sign sign-up notebook or placement log.
This summer and fall, there will be hundreds of thousands (maybe millions) of political signs littering the front yards of America. The majority of these signs will be for local political races involving candidates we will never hear of nationally.
All of these campaigns need immense exposure to be successful. They also need exceptional organization to remain compliant with local rules and ordinances regarding political yard signs. In many communities, yard signs can only be displayed for 30 days prior to an election. They must also be removed, in some cases, within a few days after the election. Failure to do so can yield heavy fines in numerous places.
Beyond the organization required by campaigns to track yard sign placement in order to ensure proper timing of delivery and removal, campaigns also need to line up thousands of supporters well in advance of sign distribution.
From door knocking to soliciting support at county fairs, campaign staffers will be asking for more than just money this election cycle. They will be asking to borrow some front yard real estate. Many political scientists believe that every yard sign is good for ten votes in a neighborhood. So the push for widespread sign placement is intense. Consequently, creating notebooks to record the names and addresses of homeowners who will take a sign is a KDP product that doesn’t seem to exist.
Whether they are designed to track yard sign locations or log addresses where yard signs must be planted, now is the time to get busy designing these campaign resources that could make life a lot easier for candidates and their volunteers.
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