“As American consumers increasingly long for a personal, local touch in the goods we buy, the craft industry seems to be booming,” writes Amelia Josephson of SmartAsset.
And she’s correct.
In fact, in recent years (though not as much in 2020), a record number of crafty folks have filled county fairs and local community festivals with their booths and tables, where homemade wares and goodies are peddled (not to mention sold online in the ballooning number of eCommerce galleries now populating the digital space).
Without a doubt, the vendors that take up the most space and garner the biggest buzz at events and festivals tend to be prominent national or local brands with established names, recognizable logos, and many employees. But the lion’s share of vendors at these festivals tend to be small one-person businesses (or sole proprietorships, if there’s even a formal business entity established at all).
The sellers don’t always have business names, but they do have products in any number of niches that dominate the craft fair landscape. Such products (and I’m just scratching the surface here) include:
- Essential oils
- Soap and bath products
- Dog treats
- Scarves and hats
- Handmade cards
- Hair bows and headbands
Often, sellers of these products aren’t wearing apparel related to their crafts while tending to their booths. Street clothes are the norm. But if given the chance to wear tshirts about the nature of their business (especially to promote their tables and booths at craft fairs) they will wear them.
The vendor community is a hugely neglected apparel opportunity for POD product creators. And reaching prospective buyers with savvy keyword strategies is a fairly direct chore — Title: “Funny vendor tshirt for candle makers” with a bullet to the effect of “Candle makers will find it easier to break the ice with prospective customers at fairs and craft shows with this humorous tee that touts their candle making prowess while subtly showcasing a shared passion for candles.”
You can even cast a wide net for vendors of all varieties with head-turning or eye-catching tshirt messages like:
- My Booth Smells So Good You Won’t Notice the Cows (NOTE: Many county fairs have barnyard animals in close proximity)
- Wanna See How Good I Am With My Hands?
- The Oils at My Table are Essential For Good Health
There’s a practically unlimited number of angles to exploit and vendors to address with this approach. Need some inspiration or insight to get started? To learn more about the types of products that sell at local fairs and festivals, here’s an article from Made Urban that sheds some light on the mindset of the successful craft seller and the types of products that always find a buyer: https://www.madeurban.com/blog/hot-items-to-sell-at-craft-shows-2018/