Millions of consumers are obsessed with essential oils.
According to the market outlook from Grandview Research, the U.S. essential oils market is poised to reach $7.34 billion by 2024.
Essential oils are used for a host of reasons, from making the room smell pretty, to cleaning and disinfecting surfaces.
In any case, essential oils are all the rage today, particularly in communities focused on natural health and healing.
For those in the POD world, essential oils have already been profitable but mostly in a very generic sense. There are many shirts on Amazon today that speak to the broader essential oils market. But where there remains opportunity is in scaling across specific types of oils and focusing on audiences that are obsessed with them.
There’s a relative scarcity of tshirts and other products in the POD ecosystem about certain types of essential oils. And when it comes to fans of these products, specific oils are very, very important. To them, a shirt that reads “I Love Essential Oils” (and that’s the gist of most shirts in this niche today) is far less appealing than a shirt that reads “I Live For Oregano Essential Oil.”
As far as the marketplace for essential oils is concerned, you have a fantastic assortment to keep you busy making designs (below are just some of the best-selling essential oils). Of course, be sure to do a trademark check and your own research on any name before making a shirt out of it, to ensure that no company, brand, or entrepreneur has already locked it down for apparel related offerings.
Some of the niche’s top performers include:
- Tea Tree
- Ylang Ylang
For an extremely long list of essential oil names to keep you busy all year, check out: https://www.aromaweb.com/essentialoils/default.asp
Bottom line? When it comes to the essential oils niche, now more than ever it’s essential to name names.