I’m a big proponent of researching niches by way of trusting experts in the niches at hand.
I know literally nothing about crafting, yet I’ve sold plenty of designs in the crafting niche by leveraging the knowledge and experience of people who love and live for crafting.
Ultimately, crafting is just like any other hobby or interest worth researching. You just have to find a good resource focused exclusively on the point of interest.
In the case of crafting, I begin by searching for “crafting websites” and “crafting news” on Google.
Immediately, I’m flooded with an array of comprehensive crafting sites and blogs.
On the first site clicked, I discover a wealth of articles addressing many facets of crafting. But I’m not going to dive into any of them just yet (if ever). For now, this phase is much like the first step of going into a restaurant. You have to see a menu before knowing what to order. In this case, you have to see a menu before you know what to design.
Niche-focused websites can give you an extremely helpful glimpse at valuable sub-niches just from their drop-down menu. In the menu from the website I found, I see such subniches as:
- Paper crafts
- Homemade gifts
- DIY jewelry
- Seasonal crafting
I have barely lifted a finger to research crafting but because I started my journey on a quality niche-focused website, I have a great head start with multiple subniches that provide a helpful window into the detailed interests (subniches) of crafters.All I had to do was find a good menu. And my appetite for fresh crafting subniche leads to investigate was satisfied.