We’ve all seen shirts that read “I Love My Dog and Like Three Other People.”
These types of designs, which sell extremely well, are routinely marketed to introverts. In fact, “introvert tshirts” are big sellers (and they have been selling well for years before social distancing minted a new generation of introverts).
Upon doing a considerable degree of research and failing for a very long time to make an impact, I finally discovered a few approaches that helped considerably in both making and marketing tshirts in the introvert niche.
For starters, the keyword phrases that appear to lead the greatest number of buyers to my designs include:
• Introvert quotes
• Introvert facts
• Introvert humor
• Introvert hobbies
What’s interesting, however, is that some of the best selling introvert tees make no mention of the word “introvert” in the actual tshirt message, though “introvert” is almost always included in the brand, title, bullets and description. Why? My theory is that people who wear these shirts don’t like the title of “introvert” but they like the general messaging themes of peace and seclusion that define the niche.
The biggest void in the introvert apparel space today is clothing that speaks to the peace and refuge that introverts find in the professions, sports, and hobbies that are well suited for introverts. Biking, for example, is beloved by many introverts who need time away from the crowds. Yet “biking introvert quote tshirt” produces few results on Amazon.
From biking and photography, to art and fishing, there are introvert quotes, messaging ideas, and general themes highly scalable to numerous niches that will give throngs of introvert tshirt buyers new designs that speak to their love of engaging in specific activities in relative solitude without drawing explicit attention to their introverted tendencies.
